Optimize Your Medicare Marketing Strategy This AEP and OEP
Enhance your Medicare Marketing efforts with expert consulting and compliant data-driven digital strategies designed to improve campaign performance during enrollment periods.
Optimize Your Medicare Marketing Strategy This AEP and OEP
Enhance your Medicare Marketing efforts with expert consulting and compliant data-driven digital strategies designed to improve campaign performance during enrollment periods.
Hi, I'm Gabriel!
If you're navigating the complexities of AEP and OEP and looking to elevate your Medicare marketing efforts, I’m here to help guide your organization toward meaningful, compliant digital marketing success.
Could your team benefit from strategic support from a Fortune Top 25 Medicare Marketer?
If so, let's talk.
Throughout my career, I’ve worked with Aging Care organizations ranging from pre-seed, Series-D, up to Fortune Top 25 where I’ve developed repeatable marketing systems that drive significant results while ensuring compliance. Whether it's crafting high-performance strategies for well-established healthcare companies or building marketing foundations from scratch for emerging startups, I’ve seen it all.
Hi, I'm Gabriel!
If you're navigating the complexities of AEP and OEP and looking to elevate your Medicare marketing efforts, I’m here to help guide your organization toward meaningful, compliant digital marketing success.
Could your team benefit from strategic support from a Fortune Top 25 Medicare Marketer?
If so, let's talk.
Throughout my career, I’ve worked with Aging Care organizations ranging from pre-seed, Series-D, up to Fortune Top 25 where I’ve developed repeatable marketing systems that drive significant results while ensuring compliance.
Whether it's crafting high-performance strategies for well-established healthcare companies or building marketing foundations from scratch for emerging startups, I’ve seen it all.
The Systematic Medicare Marketing Process
When it comes to enrollment periods, your ability to optimize your marketing efforts is crucial. These key times of the year are the lifeblood of your Medicare business, and ensuring your marketing strategies are fully aligned with CMS compliance and industry best practices is critical to success.
I take a "conversion wave" approach that goes beyond quick fixes and surface-level adjustments. I dive deep into your paid media strategy, identifying opportunities to enhance campaign performance while ensuring your efforts are optimized for the specific phases of the enrollment period.
Here’s how my strategy will support your success throughout the three phases of the enrollment journey:
The Systematic Medicare Marketing Process
When it comes to enrollment periods, your ability to optimize your marketing efforts is crucial. These key times of the year are the lifeblood of your Medicare business, and ensuring your marketing strategies are fully aligned with CMS compliance and industry best practices is critical to success.
I take a "conversion wave" approach that goes beyond quick fixes and surface-level adjustments. I dive deep into your paid media strategy, identifying opportunities to enhance campaign performance while ensuring your efforts are optimized for the specific phases of the enrollment period.
Here’s how my strategy will support your success throughout the three phases of the enrollment journey:
FAQ
FAQ
What is Fractional Marketing?
Fractional marketing is a flexible, cost-effective solution where businesses engage senior marketing specialists—such as Fractional CMOs or Marketing Directors—on a part-time, as-needed basis. This allows organizations to access top-tier marketing expertise without the overhead of hiring full-time executives, making it an ideal solution for companies seeking specialized leadership for specific marketing challenges. In highly regulated fields like Medicare marketing, where precision, compliance, and agility are essential, fractional marketing provides organizations with a valuable way to engage specialized expertise that aligns with CMS guidelines and drives measurable results.
Organizations can augment their in-house capabilities by leveraging specialists for specific objectives, such as developing a robust paid media strategy or optimizing digital lead generation efforts, all while controlling costs associated with full-time salaries, benefits, and operational overhead. One of the primary advantages of fractional marketing is the ability to acquire specialized expertise that might otherwise be out of reach for a full-time hire. This includes strategic oversight, data-driven campaign management, and access to the latest industry insights and tools. Businesses benefit from a leaner operating model that focuses on outcomes and results, adapting to market needs without the need for long-term commitments.
Ultimately, fractional marketing allows organizations to remain competitive and agile by deploying tailored marketing solutions that align with their growth objectives—all while maintaining cost efficiency and operational flexibility.
How can we work together?
As a consultant, I work closely with your team to support and enhance your existing Medicare marketing efforts, or lead strategy development on a fractional basis. I provide guidance on optimizing your tools—such as landing pages, CRM systems, analytics, and paid ad accounts—to ensure your campaigns are compliant and effective. I also receive a company email to ensure seamless communication as we collaborate.
We typically work together over two enrollment periods (AEP and OEP), with a set number of hours allocated per week, per month. I limit my client base to ensure I can dedicate focused, personalized attention to each organization, allowing us to achieve the best possible outcomes. The first step is an introductory call where we discuss your needs and determine if we’re a good fit. If everything aligns, I’ll provide a retainer agreement. Once the agreement is signed and the first month’s invoice is paid, I immediately begin working on your Medicare marketing initiatives.
The retainer covers my time, expertise, and the custom-tailored strategies I develop for your Medicare marketing initiatives. Should your project require additional deliverables or exceed the allocated retainer hours, I will work with you to define additional costs and ensure any project extensions are clearly outlined in our service-level agreement (SLA) before proceeding.
What is Fractional Marketing?
Fractional marketing is a flexible, cost-effective solution where businesses engage senior marketing specialists—such as Fractional CMOs or Marketing Directors—on a part-time, as-needed basis. This allows organizations to access top-tier marketing expertise without the overhead of hiring full-time executives, making it an ideal solution for companies seeking specialized leadership for specific marketing challenges. In highly regulated fields like Medicare marketing, where precision, compliance, and agility are essential, fractional marketing provides organizations with a valuable way to engage specialized expertise that aligns with CMS guidelines and drives measurable results.
Organizations can augment their in-house capabilities by leveraging specialists for specific objectives, such as developing a robust paid media strategy or optimizing digital lead generation efforts, all while controlling costs associated with full-time salaries, benefits, and operational overhead. One of the primary advantages of fractional marketing is the ability to acquire specialized expertise that might otherwise be out of reach for a full-time hire. This includes strategic oversight, data-driven campaign management, and access to the latest industry insights and tools. Businesses benefit from a leaner operating model that focuses on outcomes and results, adapting to market needs without the need for long-term commitments.
Ultimately, fractional marketing allows organizations to remain competitive and agile by deploying tailored marketing solutions that align with their growth objectives—all while maintaining cost efficiency and operational flexibility.
How can we work together?
As a consultant, I work closely with your team to support and enhance your existing Medicare marketing efforts, or lead strategy development on a fractional basis. I provide guidance on optimizing your tools—such as landing pages, CRM systems, analytics, and paid ad accounts—to ensure your campaigns are compliant and effective. I also receive a company email to ensure seamless communication as we collaborate.
We typically work together over two enrollment periods (AEP and OEP), with a set number of hours allocated per period. I limit my client base to ensure I can dedicate focused, personalized attention to each organization, allowing us to achieve the best possible outcomes. The first step is an introductory call where we discuss your needs and determine if we’re a good fit. If everything aligns, I’ll provide a retainer agreement. Once the agreement is signed and the first month’s invoice is paid, I immediately begin working on your Medicare marketing initiatives.
The retainer covers my time, expertise, and the custom-tailored strategies I develop for your Medicare marketing initiatives. Should your project require additional deliverables or exceed the allocated retainer hours, I will work with you to define additional costs and ensure any project extensions are clearly outlined in our service-level agreement (SLA) before proceeding.
I am a marketing consultant specializing in Medicare marketing strategies. My role is to collaborate with organizations and their internal teams to optimize their Medicare marketing campaigns in compliance with Centers for Medicare & Medicaid Services (CMS) regulations. I do not act as a Third-Party Marketing Organization (TPMO) and am not directly responsible for lead generation, direct sales, or beneficiary contact. My services focus on strategy development, campaign optimization, ad tech integration, and performance tracking. Final compliance with CMS regulations remains the responsibility of the contracting organization.
I am a marketing consultant specializing in Medicare marketing strategies. My role is to collaborate with organizations and their internal teams to optimize their Medicare marketing campaigns in compliance with Centers for Medicare & Medicaid Services (CMS) regulations. I do not act as a Third-Party Marketing Organization (TPMO) and am not directly responsible for lead generation, direct sales, or beneficiary contact. My services focus on strategy development, campaign optimization, ad tech integration, and performance tracking. Final compliance with CMS regulations remains the responsibility of the contracting organization.