Optimize Your Medicare Marketing Strategy
Enhance your Medicare Marketing efforts with expert consulting and compliant data-driven digital strategies designed to improve campaign performance during enrollment periods.
Optimize Your Medicare Marketing Strategy
Enhance your Medicare Marketing efforts with expert consulting and compliant data-driven digital strategies designed to improve campaign performance during enrollment periods.
Hi, I'm Gabriel!
If you're navigating the complexities of enrollment periods and are looking to elevate your Medicare marketing efforts, I’m here to help guide your organization toward meaningful, compliant digital marketing success.
Could your team benefit from strategic support from a Former Fortune Top 25 Medicare Marketer?
If so, let's talk.
Proven Growth Frameworks
We've built frameworks for growth across enrollment periods.
Establishing and leading marketing strategies across different enrollment periods unlocks efficient, senior-focused growth.
Metric-Led Strategy
Strategic insights and optimizations tie directly to KPIs like CPL, CPA, and ROI.
Reliance on mathematics provides clarity and scalability to every initiative.
Compliance-Built Growth
Compliance is a requirement.
Solutions are built around CMS and regional regulatory marketing and communication guidelines.
Hi, I'm Gabriel!
If you're navigating the complexities of enrollment periods and are looking to elevate your Medicare marketing efforts, I’m here to help guide your organization toward meaningful, compliant digital marketing success.
Could your team benefit from strategic support from a Former Fortune Top 25 Medicare Marketer?
If so, let's talk.
Senior Care Organizations
Healthtech Brands
Health Plans & Managed Care Organizations
As a Fractional Medicare Marketing Consultant, I understand that having the right blueprint in place is essential for cultivating a profitable and sustainable health-focused organization.
Proven Growth Frameworks
We've built frameworks for growth across enrollment periods.
Establishing and leading marketing strategies across different enrollment periods unlocks efficient, senior-focused growth.
Metric-Led Strategy
Strategic insights and optimizations tie directly to KPIs like CPL, CPA, and ROI.
Reliance on mathematics provides clarity and scalability to every initiative.
Compliance-Built Growth
Compliance is a requirement.
Solutions are built around CMS and regional regulatory marketing and communication guidelines.
Proven Growth Frameworks
We've built frameworks for growth across enrollment periods.
Establishing and leading marketing strategies across different enrollment periods unlocks efficient, senior-focused growth.
Metric-Led Strategy
Strategic insights and optimizations tie directly to KPIs like CPL, CPA, and ROI.
Reliance on mathematics provides clarity and scalability to every initiative.
Compliance-Built Growth
Compliance is a requirement.
Solutions are built around CMS and regional regulatory marketing and communication guidelines.
The Systematic Medicare Marketing Process
When it comes to enrollment periods, your ability to optimize your marketing efforts is crucial. These key times of the year are the lifeblood of your Medicare business, and ensuring your marketing strategies are fully aligned with CMS compliance and industry best practices is critical to success.
I take a "65 or Older" marketing approach that goes beyond quick fixes and surface-level adjustments. I dive deep into your paid media strategy, identifying opportunities to attract senior citizens while finding ways to enhance campaign performance, ensuring your efforts are optimized for the specific phases of the enrollment period.
Here’s how my strategy will support your success throughout the three phases of the enrollment journey:
The Systematic Medicare Marketing Process
Let's Work Together
When it comes to enrollment periods, your ability to optimize your marketing efforts is crucial. These key times of the year are the lifeblood of your Medicare business, and ensuring your marketing strategies are fully aligned with CMS compliance and industry best practices is critical to success.
I take a "65 or Older" marketing approach that goes beyond quick fixes and surface-level adjustments. I dive deep into your paid media strategy, identifying opportunities to attract senior citizens while finding ways to enhance campaign performance, ensuring your efforts are optimized for the specific phases of the enrollment period.
Here’s how my strategy will support your success throughout the three phases of the enrollment journey:
FAQ
FAQ
What is Fractional Marketing?
Fractional marketing is a flexible, cost-effective solution where businesses engage senior marketing specialists—such as Fractional CMOs or Marketing Directors—on a part-time, as-needed basis. This allows organizations to access top-tier marketing expertise without the overhead of hiring full-time executives, making it an ideal solution for companies seeking specialized leadership for specific marketing challenges. In highly regulated fields like Medicare marketing, where precision, compliance, and agility are essential, fractional marketing provides organizations with a valuable way to engage specialized expertise that aligns with CMS guidelines and drives measurable results.
Organizations can augment their in-house capabilities by leveraging specialists for specific objectives, such as developing a robust paid media strategy or optimizing digital lead generation efforts, all while controlling costs associated with full-time salaries, benefits, and operational overhead. One of the primary advantages of fractional marketing is the ability to acquire specialized expertise that might otherwise be out of reach for a full-time hire. This includes strategic oversight, data-driven campaign management, and access to the latest industry insights and tools. Businesses benefit from a leaner operating model that focuses on outcomes and results, adapting to market needs without the need for long-term commitments.
Ultimately, fractional marketing allows organizations to remain competitive and agile by deploying tailored marketing solutions that align with their growth objectives—all while maintaining cost efficiency and operational flexibility.
How can we work together?
As a consultant, I work closely with your team to support and enhance your existing Medicare marketing efforts, or lead strategy development on a fractional basis. I provide guidance on optimizing your tools and strategy—such as landing pages, CRM systems, analytics, and paid ad accounts, growth initiatives —to ensure your campaigns are compliant and effective. I also receive a company email to ensure seamless communication as we collaborate.
We typically work together over a period of 90 days. I limit my client base to ensure I can dedicate focused, personalized attention to each organization, allowing us to achieve the best possible outcomes. The first step is an introductory call where we discuss your needs and determine if we’re a good fit. If everything aligns, I’ll provide a contract agreement. Once the agreement is signed and the invoice is paid, I immediately begin working on your Medicare marketing initiatives.
The agreement covers my time, expertise, and the custom-tailored strategies I develop for your Medicare marketing initiatives. Should your project require additional deliverables or exceed the allocated contract period, I will work with you to define additional costs and ensure any project extensions are clearly outlined in our service-level agreement (SLA) before proceeding.
What is Fractional Marketing?
Fractional marketing is a flexible, cost-effective solution where businesses engage senior marketing specialists—such as Fractional CMOs or Marketing Directors—on a part-time, as-needed basis. This allows organizations to access top-tier marketing expertise without the overhead of hiring full-time executives, making it an ideal solution for companies seeking specialized leadership for specific marketing challenges. In highly regulated fields like Medicare marketing, where precision, compliance, and agility are essential, fractional marketing provides organizations with a valuable way to engage specialized expertise that aligns with CMS guidelines and drives measurable results.
Organizations can augment their in-house capabilities by leveraging specialists for specific objectives, such as developing a robust paid media strategy or optimizing digital lead generation efforts, all while controlling costs associated with full-time salaries, benefits, and operational overhead. One of the primary advantages of fractional marketing is the ability to acquire specialized expertise that might otherwise be out of reach for a full-time hire. This includes strategic oversight, data-driven campaign management, and access to the latest industry insights and tools. Businesses benefit from a leaner operating model that focuses on outcomes and results, adapting to market needs without the need for long-term commitments.
Ultimately, fractional marketing allows organizations to remain competitive and agile by deploying tailored marketing solutions that align with their growth objectives—all while maintaining cost efficiency and operational flexibility.
How can we work together?
As a consultant, I work closely with your team to support and enhance your existing Medicare marketing efforts, or lead strategy development on a fractional basis. I provide guidance on optimizing your tools—such as landing pages, CRM systems, analytics, and paid ad accounts—to ensure your campaigns are compliant and effective. I also receive a company email to ensure seamless communication as we collaborate.
We typically work together over a period of 90 days. I limit my client base to ensure I can dedicate focused, personalized attention to each organization, allowing us to achieve the best possible outcomes. The first step is an introductory call where we discuss your needs and determine if we’re a good fit. If everything aligns, I’ll provide a contract agreement. Once the agreement is signed and the invoice is paid, I immediately begin working on your Medicare marketing initiatives.
The agreement covers my time, expertise, and the custom-tailored strategies I develop for your Medicare marketing initiatives. Should your project require additional deliverables or exceed the allocated contract period, I will work with you to define additional costs and ensure any project extensions are clearly outlined in our service-level agreement (SLA) before proceeding.